Dana White: Daily Routine

He barely sleeps, micromanages everything from fight cards to walkout music, and wouldn’t trade it for anything—Dana White lives and breathes the UFC.

If there was any doubt at all about Dana White’s love for mixed martial arts, they were wiped away in 2016 when Zuffa, the UFC’s parent company, sold to WME-IMG for $4 billion. With his stake in the company, White reportedly made over $300 million from he sale. Most people would have hightailed out the 24/7 grind of the sports entertainment game, White’s partners, the Fertitta brothers sure did — but not him.

If I was a millionaire, I can think of several other better things to do than get cursed out by hot-tempered fighters, some of whom having blazingly fast hands. But not for Dana White. He couldn’t think of anything else better to do than spend every waking moment of his life planning and executing the UFC’s growth from a once-despised sport to one of the most popular entertainment hubs in the world.