Emily Weiss: Daily Routine

Before Glossier was a billion-dollar brand, Emily Weiss was blogging in the early mornings before her day job at Vogue.

In 2010, Emily Weiss was working as an on-set styling assistant for Vogue, when she was inspired to launch a beauty blog. As the story goes, she was chilling out on a beach in Connecticut when she came up with the name — Into the Gloss.

Moving quickly, she started a logo, brainstormed some content ideas, spent $700 on a camera and had an acquaintance help her build a website. Weiss debuted the blog in September that year with a post about Nicky Deam, who was working as a publicist at KCD at the time.

“I started Into The Gloss because I wanted to create a space dedicated to beauty conversation and connection,” she recalled in an interview with Grazia. “I saved up for months to buy a camera and started asking interesting women I knew if I could interview them in their bathrooms.”