Janine Allis: Daily Routine

Janine Allis built Boost Juice by working 80-hour weeks, but these days she’s trading hustle for yoga, surfing, and space to think.

When Janine Allis first set out to launch a juice bar after a holiday in the US, she was imagining it to be more of a lifestyle business. On maternity leave from her public relations job at United International Pictures, and also juggling two other young children at home, the Boost Juice founder initially thought it would be “a little business” and that she would be able to “work my own hours, probably part-time, be a mum,” she told the Sydney Morning Herald in 2009.

That wasn’t to be the case. Within a few years of Janine opening up the first Boost Juice Bar in King William Street, Adelaide, the business had 175 stores operating across Australia and New Zealand. By 2020, they had gone global, opening up stores in Brunei Darussalam, Chile, Estonia, Indonesia, Latvia, Malaysia, New Zealand, Saudi Arabia, Singapore, United Kingdom and Vietnam.