Whitney Wolfe Herd: Daily Routine

She helped build Tinder, founded Bumble, became a billionaire by 31—and still starts her day with a dog walk and a call to London.

When online dating platform, Bumble, went public in February 2021, founder and CEO Whitney Wolfe Herd became the world’s youngest, female, self-made billionaire. To add another notch onto her already impressive belt, at 31 years old, Herd is also the youngest woman to have taken a company public, just edging out Katrina Lake, who took Stitch Fix public in 2017 at age 34.

The craziest thing about this is that Bumble isn’t the first multi-billion dollar dating app that Herd has been involved in. In her early 20s, Herd joined Tinder, while the app was still in the early development stage.

As the Vice President of Marketing, she was behind a number of growth and branding initiatives, including coming up with the name Tinder (the app was previously known as MatchBox). “We were playing with tons of words,” she said in a 2016 interview with Grazia. “Tinder is brushwood that ignites a flame.”